Monday, May 14, 2012

Use Suggestive Selling

Suggestive Selling is a method of getting higher revenues while maintaining the same number of transactions with customers you already have. It is typically harder to gain more customers than it is to increase your sales with current ones. With that said, there are two ways to accomplish this. The first principle is "Up selling Items". When a customer wants to purchase a product it is your responsibility to recommend a better quality product that will be more satisfying. With the better product will also follow an increased purchase price and hopefully an increase revenue. As an automotive technician I've had lots of experience talking with customers about replacing parts of their cars and it is indeed a skill that requires charisma. You also need to learn when you are pushing too much. A customer will not want to do business much longer if they feel they are being pushed into spending more money. The best way to approach it is by helping the customer feel that they are getting the better deal out of it. The second principle is "Bundling Items". So if they are purchasing a specific item you can combine that product with another product with similar purposes and then lower the price of the items individually, but still keep it high enough that you can still make a profit. This can greater satisfy the customer while increasing sales. For example if I am telling a customer that their brake pads are worn, I could offer them a tire rotation and rotor resurfacing for 10% discount...(assuming I can still make more of a profit that way). This offers more services, for less than the typical price allowing the buyer to feel better about getting it. Just remember not to push too hard on a sale!

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