Purple Cow

In Praise of the Purple Cow by Seth Godin The P's of marketing Product Pricing Promotion Positioning Puplicity Packaging Pass Along Permission Most importantly...Purple Cow! Brown cows are ordinary and boring. No one is excited to see one, but a purple cow is new and every one wants one. As an entrepreneur I won't get anywhere with brown cows, (or ordinary ideas). I need purple cows (fresh, exciting, original ideas). Its what "makes your product worth talking about and paying attention to." -If I want to be successful I need to be a leader...No one remembers the great follower. *Old Rule of Marketing: Create safe products and combine them with great marketing= An average product for average people....No more *New Rule of Marketing: Create remarkable products that the right people seek out! "If you're remarkable, then it's likely that some people won't like you...Criticism camoes to those who stand out". I am a believer in that since I have mentioned my PB&J sandwich maker to many people and almost everybody has laughed in my face. "All great companies are marketers at the very core" "If a company is failing, it's the fault of the most senior management who are probably just running a business instead of marketing a product. They lost their vision. 10 WAYS TO RAISE A PURPLE COW 1. Differentiate your customers 2. Pick one underserved niche to target 3. Create 2 teams: inventors and the milkers 4. Get e-mail addresses of 20% of your customer base...figure what you could give them that would be super special. 5. Remember that a remarkable idea doesn't have to be life changing or big at all. 6. Explor the limits of the product, market, etc. 7. Think small and build up for your market. 8. Find things that are "just not done" 9. Ask "why not?" when you decide no for something 10. What would happen if you simply told the truth inside your company and to your customers?