In "The E-Myth Revisited", Michael E. Gerber explains the problems and possible solutions to business failure. In the beginning one of the biggest myths that Michael begins to dissolve was much more close to home for me than I thought. As I am learning to be and automotive "Technician" his word choice in his example was right on target to catch my attention. On page 13 he says "That Fatal Assumption is: if you understand the technical work of a business, you understand a business that does technical work....The technical work of a business and a business that does that technical work are two totally different things!"
For the longest time I imagined one day owning my own auto-shop and figured that once I knew how to fix cars well enough that would be my turning point. But this showed me that knowing how to fix things wasn't good enough. I also needed to learn a whole other side of things. The business side that has ever eluded me.
In using the word Technical I was able to see myself in the circumstance he was describing right from the start. If I intend to be successful as an automotive technician AND a business owner, I need to learn both sides of the job.
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