The E-Myth Revisited ch. 10-12

I have always thought of myself as creative; however, after reading this I realized that I need to upgrade to innovative. "Professor Levitt said, 'Creativity thinks up new things. Innovation does new things". I typically do try to build many of the things I imagine, but I realized that I could do much much more. "Innovation is the mechanism through which your business identifies itself in the mind of your customer and establishes its individualism" When I start my business I also will need to quantify everything I do with my business How many customers do I see in person each day? (Mornings, Afternoons, Evenings) How many people call my business each day? How many call to ask for a price? How many want to purchase something? How many of product X are sold each day? At what time of the day are they sold? Which days are busiest? How busy? Etc. Etc. Etc. It recommends that I quantify everything so I can understand how the people work. Once I understand how they work, then I can fashion my business to them. A business can change a lot easier and faster than people.