The E-Myth Revisited Ch. 7-9

In chapters 7-9 you read about one of the most successful business in the world...McDonald's! Starting from an ice cream machine salesman, Ray Kroc, stumbled upon a quick, efficient, thriving business and bought out the previous owners. He then took the efficiency and mass produced it to ALL the McDonald's. Order made this small business grown into a billion dollar franchise. He found that by breaking every part of the business down he could make it into a science that would allow nearly anyone, especially low payed high school students, to do it. The burgers would only be cooked for so many seconds, the buns only heated for so long before they get too moist, etc. He made a system and Ray thought that with this Franchise system it would be built on the belief that "the true product of a business is not what it sells but how it sells it."