The E-Myth Revisited ch. 13-15

In reading chapter 13 I found a comment that I had to stop and think about. He says "In fact, there is ultimately only one reason to create a business of your own, and that is to sell it." I though about the automotive shop that I would like to own one day. With all the effort that it will require, if it does prove to be a successful business I would like to stay in it as long as possible. And even possible I would love to make it as a family business. If you've found something that is profitable why sell it if it could also work for your children as well. But I could see the other side of the coin, that after running a business for lengthy periods of time, eventually a desire for change is inevitable. On page 154-5 he gives an example of a commercial, it had nothing to do about perfume, only that if they purchased this product...the fantasy they portrayed could be yours. Well, I must admit that those commercial drive me insane. They always appear as an over dramatization and give me no information about the product. And perhaps it is only because I do not fit in their demographics. I always imagined that it was a great idea for everyone to do everything. Everybody understands what the other guy does. But as the story continued I could see how things could easily fall apart. Specializing allows them to focus and do one job very well instead a bunch of jobs just ok. Assigning specific jobs also makes specific people accountable. I have had plenty of experience at Erickson's GMC dealership with this. There are two positions, working on the hood, and working under the car. With me and Ryan there was always confusion when a problem was made on a car a few days back. He'd look at him and he'd look at me. It was so frustrating that the manager redesigned the service sheet so now we have to sign for who did what. Now that they know who did what on every car, we are more responsible and the mistakes have been reduced.