Action Hero: RUSS ROSENZWEIG

Russ was very successful early on and realized the importance of sharing his wealth with others. He works company Round Table group advises law firms on the search and referral of expert witnesses. What really got them at first was that they didn't even know who their customers were. It wasn't till they figured out who they would even be serving that the business really started rolling. They began with trying to serve everybody. They would answer the phones and work with everybody, but at a costly mistake. Not everyone was an asset to their company and they needed to find their nitch in the market and learn who to say yes and no to.